How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
Browsing: Advertising
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
How Effective is your Digital Body Language? Let’s find out…
Leading Disruption Welcome to Leading Disruption, a weekly letter about disruptive leadership in a transforming world.…
Email Design Best-Practices [Infographic]
What are the keys to creating a successful email campaign? According to a recent infographic…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…