Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Browsing: Advocacy
How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…