When and How Entrepreneurs Pivot
“Pivot” is a popular term in the start-up world. If their initial idea doesn’t work as planned,…
Browsing: Adwords
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark…
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing…
Are Your Benchmarks Up to Date? How Digital Advertising Performance Standards Are Changing
The standards for advertising performance benchmarks are getting higher and higher, forcing many marketers to…
Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
15 Marketing Tools To Check Out in 2017
Brands are facing more competition than ever. They need help, and these tools provide it.…
5 PPC tips to boost your AdWords ROI
Pay Per Click advertising can be a competitive minefield, but there are various tips and…