Marketing categories differ in how they impact business relationships
The demands of different business categories can have a profound impact on marketer and agency…
Browsing: Agencies
HOW AGENCIES WILL BE RESHAPED BY MIDSIZE BRANDS
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
The 4A’s Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies
Whether the U.S. and other countries are in a recession or soon headed for one…
What is a copywriter?
Adland needs to reclaim the term because it has been cheapened and debased. The answer…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of…
Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…