Are Your Benchmarks Up to Date? How Digital Advertising Performance Standards Are Changing
The standards for advertising performance benchmarks are getting higher and higher, forcing many marketers to…
Browsing: AI
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Pentagram designed an identity that never stops changing
Cytora, an AI-powered insurance company, tasked the firm with creating a brand that could communicate…
Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
What exactly does “email personalization” mean? For some brands, it means including first name in…
I let Gmail’s new AI write my pointless emails for me
How are you doing? I’m doing pretty well. How are you? I’m doing good. For…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
Digital Dom-inance: 5 Questions With Domino’s CDO Dennis Maloney
Now that it has passed Pizza Hut for the title of No. 1-selling pizza chain…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
If You Hate The New Gmail, Here’s A Much Better Alternative
Apparently, some people hate–really, just hate—the redesigned Gmail, which Google began rolling out today. Some hate the layout,…