Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Browsing: AIDA
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
Why ads are giving way to search, social, content
The Ad-Pocalypse: We Are Already In The Post-Advertising Era Rod Banner has been a trailblazer…