Harnessing the Power of Automation: How Leading Marketers Make It Work
Being a marketer in the digital revolution is tough. Information is created at lightning speed,…
Browsing: Airbnb
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
Business is NOT about innovation. Here’s why.
You’ve been fooled into believing a myth. Disruptive innovation. It’s THE thing that every startup founder…
How Airbnb went from renting air beds for $10 to a $30 billion hospitality behemoth
Happy 10th anniversary Airbnb. When we first wrote about the company a decade ago, it was…
SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…
GoDaddy’s new logo proves it: Weird tech branding is dead
RIP, Big Daddy. Jomax Technologies. It wasn’t exactly the name of a company that would…
SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace,…