Every Company Needs An Innovation Tool Kit
Here’s why, and how to build the right one for your company. It’s one thing…
Browsing: Airbnb
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
What Airbnb Understands About Customers’ “Jobs to Be Done”
On a recent business trip to London, I surprised the conference organizers by turning down…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Hotel brands see benefits in direct booking
Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain Skift Take The…
STAYing the course
‘I want Airbnb to be a community-driven superbrand’ says CMO Jonathan Mildenhall as he sets…
In Blow to Crafty Brand Odes, Instagram Adopts Minimalist New Logo
In a blow to countless Etsy makers who’ve made a cottage industry out of…
Why The iPhone was the perfect product
EVERYTHING AS A SERVICE Last month Benedict Evans observed that The Best is the Last: A…
How social platforms are transforming online publishing
Online Media Is Tested When Social Platforms Come to Town Online media companies are, once…
Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation
Sure, founders set a tone. But they aren’t the only ones who shape workplace culture,…