Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…
Browsing: Alexa
Hear that? Sound ideas in Content Marketing
The call for audio content marketing gets louder Branded podcasts helped spark a new craze…
Why Is The Home Automation Industry So Obsessed With Voice Control?
Companies have anointed voice the OS of home automation. But as Mark Zuckerberg found out…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…
Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…