The #1 threat to attention metrics: The paradox of attentive audiences
Marc Guldimann, founder of Adelaide Metrics, explores the ways attention metrics can inadvertently be misaligned…
Browsing: Algorithms
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
SIDE EFFECTS ARE THE REAL EFFECTS
After more than 10 years of writing about the scourge of tracking and online surveillance,…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
How Censorship Can Influence Artificial Intelligence
A study finds that algorithms learn to associate words with other words. “Democracy” can equal…
Why Volvo is trying to make cars safer for pedestrians
Cars have become safer for drivers, but pedestrians have paid the price. Volvo wants to…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of…