Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
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Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Six Essentials for Good Storytelling—and Great Content Marketing
“Storytelling” is often used loosely as a term for good writing. Which makes me wonder:…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…