Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Browsing: Amazon Alexa
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…
GOOGLE’S NEW INTERPRETER MODE TRANSLATES YOUR CONVERSATION
OVER THE PAST year Google has been making its virtual assistant, the eponymous Google Assistant, more capable of…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
How voice is changing search engine marketing
Marketers Search For Campaign Data From Virtual Assistants Google bridges its virtual assistant Home with…
A Designer’s Guide To Tech In 2017
We spoke to designers in attendance at this year’s Consumer Electronics Show about the products…