WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
Browsing: Amazon Echo
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…
Hear that? Sound ideas in Content Marketing
The call for audio content marketing gets louder Branded podcasts helped spark a new craze…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she…
10 Key Design Trends For 2016 (And How To Make The Most Of Them)
THE GLOBAL DESIGN FIRM FJORD (PART OF ACCENTURE INTERACTIVE) DELVES INTO THE MAJOR IDEAS SHAPING…