The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
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Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
What Belongs in Your Basic Bundle?
Say you’re planning to watch a movie tonight — you sit down, open the Amazon…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
Branding lessons learned at Apple
‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips Businesses…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…