What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
Browsing: Amazon Prime Video
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
The next big smart home innovation is right under Amazon’s nose
We need to stop waiting for the next Echo or Nest, and start looking for…
The New Theatre of Shopping
The future of shopping will be on Netflix, Amazon Prime Video, and Disney Plus I…
An island in the stream
This startup thinks it’s cracked streaming TV’s ‘where’s what I want to watch?’ problem Deciding…
Promotions Will Delay Subscription Fatigue
Disregard talk that the newest streaming service will be a “Netflix killer.” There is room…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…