The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
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5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
It’s more than a long tale!
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon,…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
How Digital Tools Support Hyper-personalized Customer Experiences
Digital technologies are transforming every aspect of our lives – at home and at work…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent…
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…