Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Browsing: Amazon
Free shipping is quietly changing the design of your favorite products
The rise of e-commerce has not only rewritten the rules of shipping and delivery; it…
Who Made That Decision: You or an Algorithm?
When we buy something on Amazon or watch something on Netflix, we think it’s our…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out
There is a clear trend of B2C brands that once existed only online opening physical…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
How ‘non-destination’ brands can win after shopping festivals
The best deals have gone and the big-ticket items have been snapped up, but brands…