Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
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A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
Why Major Brands Are Becoming More Size Inclusive
When comedian Leslie Jones, who is six feet tall, couldn’t find a designer to dress…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…