Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
Browsing: Amazon
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Even cops say this new Alexa ‘skill’ might scare off potential burglars
Homeowners have always come up with clever ways to scare away potential burglars. They leave…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast]
Length: 24:20 Transcript Download Podcast Save to Favorites Play the episode: Your browser does not…