No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
Browsing: Amazon
How Engineering’s Blind Spot Creates Runaway Monopolies
One of Big Tech’s biggest problems is that designers too often forget to put a…
The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw
Amazon is investing in a startup with an astoundingly simple premise: testing voice apps on…
Ikea sees ‘massive opportunities’ with artificial intelligence and virtual reality
Jesper Brodin, CEO of Ikea, told CNBC on Friday: “(What) we haven’t been able to…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
How Does a Marketing Leader’s Personal Branding and Thought Leadership Grow Their Company?
Your marketing leadership’s personal branding and thought leadership are a cornerstone of your company’s growth…