Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
How do you turn a one-time customer into a loyal brand advocate? What’s the difference…
Browsing: Amazon
eCommerce Has Been Democratized — How Can Big Brands Set Themselves Apart?
As it becomes easier and easier for anyone with a credit card and some spare…
The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell
Think small. When I first joined Frog design, a global innovation firm, my role was…
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how…
A tale of 3 e-commerce titans
As Amazon’s RFP for a second North American headquarters dominates global headlines, it’s important to…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
Amazon Is Dragging Us Into The Future Through Our Groceries
Not content to simply deliver your packages to your door, Amazon wants to come in–with…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…