What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…
Browsing: Amazon
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
TYPEcasting the brand!
Type Is The Most Important Element Of Your Company’s Brand “Type is your brand,” says…
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
Streaming will change how TV advertising works
Roku’s CEO tells us why he thinks he can beat Google in the battle for…