Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
Browsing: Amazon
Why copywriters could fare well in the age of robots
We’re on the edge of inventing a new form of expression between humans and machines,…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…
Why the Best Technology Isn’t Always the Winner
https://youtu.be/cwA3_66hjjs Anyone who has watched the evolution of technology knows that sometimes, clever new technologies…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…
Relevance: Some Brands Have It, Some Need It
Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…