The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Browsing: Amazon
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Digital Habits Are Hard to Break
Technology was supposed to be all about welcoming newcomers. But is it This article is…
How to become an agency change-maker
Tiny Rebellions: Make Change Before It Makes You Swinging London never saw it coming. In…
The next big smart home innovation is right under Amazon’s nose
We need to stop waiting for the next Echo or Nest, and start looking for…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
COVID-19 on Campus: How Should Schools Be Redesigned?
Redesigning academic institutions so that they can re-open and function safely in the aftermath of…