‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: American Express
Leadership lessons from the world’s best CEOs
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
When Giving Means Losing: Do Charitable Promotions Pay Off?
When you’re checking out at the supermarket this holiday season, the cashier may ask if…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
The Future Of Airbnb And Amazon Might Hinge On A Smart Lock
Run by a former Apple public-policy wonk, Latch wants to be the infrastructure that enables…