Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Browsing: Amex
How marketers can leverage the value of branded apps
In the battle for mobile engagement, branded apps hold untapped value Consumers spend an overwhelming…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…