Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
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Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
HOW ADVERTISING CAN SAVE THE WORLD
You may have noticed that the world is a mess. It is rife with hatred, lies,…
Marketers struggle to ‘energise’ in-house creatives
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but…
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…