Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
Browsing: Analytics
Close the Marketing and Sales Gap, and You’ll Close More Deals
With the flood of information readily available to buyers about potential vendors, modern sales reps…
Flipboard’s ‘storyboards’ are a new curation tool for the proudly picky
The reading app introduces a way to bundle up a few related articles into an…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
How to unlock marketing-led growth: Data, creativity, and credibility
Marketing has been on the front lines of the digital revolution, but the landscape has…