How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
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Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Six key social media marketing trends for 2019
It’s the right time now to start planning your social media marketing strategy for 2019.…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible…
Five Common Social Media Marketing Mistakes to Avoid in 2019
Neel Sinha is the creator of MyLnk. The innovative link shortener and URL management solution.…
The chief marketing officer as CEO of Marketing
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…