5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
Browsing: Analytics
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
Apple’s plan to make its design less addictive
The company wants to make putting down your iPhone down a little easier. Hour upon…
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Audience and companies are linked in this age of cutting-edge creative It started for me…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…