How To Give Your Business A Social Media Makeover For The Year Ahead
Today, having a social media presence is as important as having an informative website. Many…
Browsing: Analytics
Stop Drowning in Metrics and Optimize KPIs That Move the Needle
There are countless ways for a baseball team to win a game. Maybe it ends…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
HOW TO BUILD A CUSTOMER MARKETING ANALYTICS DASHBOARD
Having a customer marketing analytics dashboard can help businesses put hard data behind theories. But…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…