As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
Browsing: Analytics
Why good design and social conscience should underpin business and marketing strategy
Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building…
17 Tools Your Marketing Cannot Do Without in 2017
In the past decade, Marketing has gained access to a host of SaaS tools that…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Analytics approaches every marketer should know #1: Descriptive analytics
The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was…
Hone Your Data Bullshit Detector With This Free Online Course
The class was so popular it filled up in less than a minute. Earlier this…
How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…