How much will AI change marketing by 2027?
It’s 2027: How has AI changed the way I work? Our brain trust of six…
Browsing: Analytics
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
10 TWITTER LESSONS FOR BRANDS FROM ELON MUSK
In 2015 Elon Musk made news for what came to be known as his “$900…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…