New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
Browsing: Analytics
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…
MAN VS. MACHINE: ARE ALGORITHMS BETTER THAN HUMANS AT MARKETING?
In a webinar with the Direct Marketing Association, Alex Timlin, our Head of Client Success…