As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
Browsing: Animation
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
What does stimulating the creativity of animators have in common with developing new product ideas…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
Staying one step ahead at Pixar: An interview with Ed Catmull
The cofounder of the company that created the world’s first computer-animated feature film lays out…