Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
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Why do B2C marketers get all the fun? Nine top tips for B2B video marketing
B2B marketers have yet to explore the power of video content, says Prue Cox. Here…
Google Hotel Ads Is Becoming the Behemoth Everyone Feared
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably…