Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Browsing: App
Going Cashless: What Can We Learn from Sweden’s Experience?
Sweden is regarded as the poster child of cashless countries and is expected to become…
Telling a good innovation story
Appealing to people’s emotions helps new ideas cut through the clutter. Among corporate innovators, the travails…
The “for sale” sign gets its first major makeover in nearly 50 years
The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
Ideo redesigns the dreaded annual review
And they didn’t even make an app for that. No one likes annual reviews: They’re…
Pinterest Just Redesigned Its App For Blind People
Here’s how the company confronted its own shortcomings on inclusive design–and systemically redesigned its app…
With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops
Though sneaker brands have long championed the art of “unboxing” — posting videos on social…
Not sure which tech trends to invest in? Check with your customers
It’s the time of year when inboxes are bombarded with the biggest trends to watch…
The Future Of Airbnb And Amazon Might Hinge On A Smart Lock
Run by a former Apple public-policy wonk, Latch wants to be the infrastructure that enables…