Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
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Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
INSTAGRAM IS SWEET AND SORT OF BORING—BUT THE ADS!
THE EARNEST VANITY that serves as the engine of Instagramseems generally harmless, sweetly human. The app’s natural…
Apple Maps is catching up to Google Maps. Here’s how it can beat it
Apple is already beating Google in some key areas—and others should be easy fixes. Apple…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
5 magnetic mobile marketing tools
Retailers are embracing mobile marketing, as ubiquitous smartphones let shoppers research, browse and buy products…
Qualcomm says cars, not phones, will see the most innovation
That’s coming from the head of the world’s largest mobile chip maker. Remember that excitement…
2017: The Year UX Found Its Conscience
It’s been a bleak year. Chatbots went racist. News turned fake. And we’re beginning to reckon with…
The Future Of Retailing: The Technology Revolution Is Now
I believe that retailing is undergoing a revolutionary change. Merchants are no longer the driving…