Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
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What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
These startups aim to smash Apple and Google’s smartphone duopoly
Two privacy-first, open-source platforms want to give consumers what the tech giants won’t. But starting…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…