The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Browsing: Apple
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Can This New Alternative to Braille Change the Way Blind People Read?
ELIA is a breakthrough new language for the blind that can be mastered in a…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
11 infuriating Apple glitches, and the best ways to cope with them
Though known for slick, intuitive design, Apple has let a bunch of glitches and poor…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
What Happened to General Magic?
Inside the company that invented the iPhone — two decades too early. Chances are that…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…