Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of…
Browsing: Apple
Is your product too different? How to assure customers that it’s the right fit
Startups often offer something unique, different and better for customers. The challenge is to convince…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Can Your Advertising Pass The Acid Test?
What makes a theatre production great is what makes a brand great. This shouldn’t be…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes…
Recycled design is more beautiful than it’s ever been
Just take my money. It’s rare that a Bluetooth speaker is truly distinctive. After all,…
How Big Companies Can Outrun Disruption
Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…