From Sam Smith to Stevie: Enjoy 13 Years of Apple Holiday Ads
Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place…
Browsing: Apple
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how…
What’s Behind the Hype About Artificial Intelligence?
Apoorv Saxena, lead product manager at Google and co-founder of the AI Frontiers conference that will be…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Exclusive: Samsung And WeWork’s Plan To Outsmart Apple’s Genius Bar
The once-revolutionary Genius Bar now sorta stinks–and Samsung thinks it can do better. Mick McConnell…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…