Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
Browsing: Apple
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
How To Use Color To Prove Your Point, From A Data Viz Expert
The importance of color theory is a well-explored topic in art and design. But what…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
What Apple’s big privacy changes mean for the future of marketing
Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. …
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…