Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
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The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…