In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and…
Browsing: Apps
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
The whole customer journey in one ad unit
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
HOW TO SEE EVERYTHING YOUR APPS ARE ALLOWED TO DO
YOU PROBABLY SPEND a lot of your day inside apps: catching up on the news, playing…
Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they…
How to Market Your App Internationally [Infographic]
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804…
Infographic: How Digital Marketing Is Affecting Financial Organizations
Digital media, in today’s age, is no more just a “trend” but a way of…
14 Mobile Apps to Create Branded Visuals
Do you create visual images with your smartphone or tablet? Looking for tools to brand…
18 Apps and Tools for Social Media Marketers
Wondering how to improve the visual and written content you produce? Looking for a list…