How to Leverage Immersive Reality to Support Your Social Media Strategy
While video is currently the most engaging form of digital content, new options are slowly…
Browsing: AR
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…
How visual recognition is set to change advertising
Advertisers are beginning to explore the possibilities of technologies that identify the content of images…
This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking
Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…