The “for sale” sign gets its first major makeover in nearly 50 years
The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the…
Browsing: AR
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple’s WWDC was about more than MeMojis, as “Siri Shortcuts” has implications for the future…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
The future of branding? The third dimension
Hey Helvetica, why don’t you slap on this stereoscopic headset? That’s a nice typeface. Does…
Are We Entering The Era Of Social Shopping?
Brands are treating social media as a sales platform now more than ever. Nearly 25% of…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
Terminal 3 Is The Most Intense AR Experience I’ve Ever Had
It turns you into an immigration officer–and there’s a twist. They take you into a…
What Is Li-Fi? The New Alternative To Wi-Fi
Li-Fi is likely to reshape the world in ways Wi-Fi didn’t, by transmitting data through…
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…