Augmented reality’s future isn’t glasses. It’s the car
In the next seven years, true augmented reality will likely not become mainstream anywhere, except…
Browsing: AR
Want To Learn A New Language? With This AR App, Just Point And Tap
A new demo shows how augmented reality could redefine apps as we know them. There’s…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
Why Is The Home Automation Industry So Obsessed With Voice Control?
Companies have anointed voice the OS of home automation. But as Mark Zuckerberg found out…
The Future Of Gaming? It Might Be In Your Local Bar
Can technology make an experience more social instead of less so? Edwin Schlossberg’s devoted his…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…