Understanding and shaping consumer behavior in the next normal
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…
Browsing: Artificial Intelligence
5 of the Most Promising AI Marketing Tools [Research]
CB Insights publishes the AI 100, a yearly list of the “most promising private companies providing…
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Artificial intelligence is top of mind for many in the marketing and communications world. Many…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
AI for SEO: What You Need to Know
Do you rely on SEO to attract and convert relevant traffic to your content and…
The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly…
How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…