How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
Browsing: Artificial Intelligence
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…
LAMBORGHINI’S HURACÁN EVO SEES THE FUTURE—AND MAKES YOU LOOK GREAT
WILLOW SPRINGS INTERNATIONAL Raceway is one of the fastest tracks in the west. Perched on the edge of…
Can Algorithms Diagnose Disease Better Than Doctors?
Artificial intelligence has major implications for medicine. Proponents say the technology holds great potential in…
Why You Should Optimize Your Email Campaigns With Artificial Intelligence
Have you heard of artificial intelligence? Today, it’s a favorite topic among email marketers. Experts from…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
Marketers should use AI to solve specific problems
Speakers at MarTech pull back the curtain on artificial intelligence Marketers should use artificial intelligence…